Alternative fuels are our future… On this topic there is very little argument. We, as nations, can not continue on the path we have been on if our future generations are to have a planet & infrastructure to sustain life & happiness as we have known it… Future generations will be dictated from what we do right now & over the next 2-3 years. We do not have the luxury of studying it anymore. In order for alternative fuels like bio or hydrogen fuel cells to become commercially viable we need a market.

In order to have a market we must have a buyer & a manufacturing agent that gives a product. With fuel based products there is one more key ingredient. The infrastructure throughout the supply chain. So what’s this you ask? The infrastructure is both the pumping stations & the physical plants to produce the products. Then you need the completely unique suppliers who build the parts completely unique to the new tanks both in the vehicles & in the ground or where ever the fuel is stored at the delivery station. So, how do we get there? Well, big business would say they do not see a buyer or thus a market to invest in the plants & tooling needed to produce the fuels. The purchasing public would hold off purchasing a product that is bleeding edge & thus limited support once they drive it off the lot of their auto dealership locally. In addition, its one thing to buy it it is a whole other question to answer as to where to re-fuel the tank which leads us to the true market barrier in our opinion.

Today, there’re very few if any non fossil fuel stations where some one can refill their alternative fuel vehicle. There’re experiments in the field today albeit limited but they’re out there & today their support is typically centrally located & thus limited at best to full functional testing. You would not attempt a drive through the Mojave Desert from Los Angeles to Las Vegas on an alternative fuel vehicle today. However, if you had stations setup in Barstow, Baker & the border of Las Vegas you might reconsider your decision as the way points are much more conducive to you safety should something happen to your vehicle en-route. So, it is back to the chicken & the egg. All sides want the end result which in this case is a non polluting non fossil fuel vehicle. But who goes first? The United States isn’t the best country at launching ventures like this. We tend to offer grants & thus research environments but when it comes to the Commercial world we turn to private industry to solve it… Given the decades of build out of our current fossil fuel environment we do not believe that the government can not actually be involved. If the USA funded the first twenty percent of the overall re-fueling stations across the USA the rest would follow & private industry would have its risk reward ROI (return on investment) all set up for venture capital to enter the fray. Not unlike what Germany has done with the financing of the solar industry in country. It can sometimes be done. We are entering a completely unique period whereby a new President will be voted in. Our current President will leave office due to our two term maximum. The time is now to find the candidate that understands this problem & get behind them. This election is all about fueling our Green Planet needs. Make no mistake.

Irene has been servicing the Health & Wellness industry since graduating from Cal State Fullerton in 1982. Through her professional experiences in primarily the Physical Therapy field (presently working) she has gathered deep understandings on nutrition, exercise & overall healthy programs to share with her readers & clients of Planet Berry LLC. To learn more on Irene or Planet Berry please visit their corporate web site at http://www.planetberries.com or email at info@planetberries.com